In 2005, we began to organise our various research projects around the Métis Laboratory. This initiative embodied our willingness to develop academic and applied research which not only underpins the excellence of our teaching, but also provides professionals with a scientific perspective on developments in the business world.
The Métis Laboratory is designed to be a space for knowledge and discussion. It is a consortium where new knowledge is created in a complex and constantly changing environment. The Lab focuses on research in four main areas:
For a School which teaches business management and trains the managers of tomorrow, what could be more fitting than an applied research programme on the topic of Organisation, Projects and Entrepreneurship? By developing our scientific knowledge in this field, our intention was to prepare future managers and entrepreneurs even better for the organisational changes and challenges which their companies will face. Maritime and Port Logistics is also, unsurprisingly, a key focus area given our long-standing location next to the Le Havre port, a European crossroads of maritime transport. Another key area, Regional Appeal and Development, is based on analyses of international investment trends, the principles of regional marketing and policies to increase appeal, and the role urban areas play within regions. The work carried out under this area is also used to enhance our MS Development, Innovation and Regional Marketing, created in 1991, which in 2017 became the Regional Development Strategy. Last but not least, the Lab studies Transnational Management. It is important to note that multicultural management is one of the key teaching elements on our programme, and is the lifeblood of the School. Our work focuses on ethics and customs, the management of organisations and the training and development of managers. However, nothing is set in stone! Even when the research areas were created, instinct told me that our research topics would need to keep evolving in order to meet the needs of different market stakeholders.
2006: EM Normandie’s Master in Management is launched!