The School may be symbolic of a reunified Normandy, but it also reflects the region’s history of conquest in its strive to invade new territories. First in the firing line was Paris. A tactical decision! Had I been around at the time, I would have done the same thing myself. Descending on the capital was vital if we were to strengthen our position alongside other Business Schools, reinforce our links with major French and international companies and increase our appeal to applicants.